The set up:
#1) Adobe is one of Optimizely’s key competitors and Optimizely just surpassed Adobe in a marketing analyst report ranking.
#2) Adobe was conveniently having their Adobe Summit conference in Las Vegas soon.

Planning:
Why don’t we buy advertising space in the Las Vegas airport, alluding to the fact that we’re better (and cheaper)—as you have to go through baggage claim (ads) to exit the airport. Then we can also wrap and rent out Ubers to specifically be camped out at their conference with some additional brand messaging.

Branding thoughts:
Go big—it’s Vegas. Core branding colors should be at the forefront. How do we stand out amongst all the other ad chaos? Mean Girls 2 is coming out—relevance.